Ever hear of the Creativity Quotient (CQ)? 


The Creativity Quotient (CQ) is like the IQ except that it measures creativity rather than intelligence.

Children starting school this year will retire in 2072. It’s tough to know what life will be like five years from now, yet we are tasked with educating children for the world they will face 20, 30, and 40 years in the future.

Paul Torrance administered the first CQ test in 1958 to a large number of elementary-age schoolchildren in Minnesota. Twenty-two years later, these schoolchildren were located to see if their CQ scores had been in any way predictive of career success. A second follow-up was administered in 1998, 40 years after the original test, and a 50 year follow-up was conducted in 2008 as the schoolchildren were approaching the age of 60.

The result? CQ is 3 times more reliable as an indicator of career success than IQ.

That Torrance CQ test measured divergent thinking on 4 scales:

  1. Fluency. The total number of interpretable, meaningful, and relevant ideas generated in response to the stimulus.
  2. Flexibility. The number of different categories of relevant responses.
  3. Originality. The statistical rarity of the responses.
  4. Elaboration. The amount of detail in the responses.

From Roy Williams Monday Morning Memo, College isn’t for everyone.

Next time you need a creative, intelligent plumber or HVAC technician, call PDM. Your comfort has been guaranteed since 1885.